Friday 22 May 2009

Speaking & Network Marketing

Having done some network marketing myself I know that it comes as something of a shock to people that they have to do speaking in order to promote their business. Sometimes even the most confident speakers find certain aspects of it are challenging. It seems that we are quite happy to promote other people's products and services but then find it difficult to tell people about our own business.

This is not restricted to network marketers. I saw a TV programme this week where a woman had been made redundant and then decided to start her own cake making business. She said she couldn't understand why she found it so daunting to talk about her own business when she'd been doing it for years for her previous employer.

I think the difference is that your own business is personal. You are putting your head above the parapet and asking people to look at you. If you have not been used to the limelight it can be very nerve racking.

This reminds me, the general public are often surprised that actors and other performers are nervous about making speeches. You only have to watch award ceremonies to see how bad some of them are. My theory is that they are comfortable with saying other people's words (e.g. from a script) but have trouble expressing themselves on their own behalf.

I'd be interested to know what you do to overcome nerves in these situations.

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